- Customer: BEL’SSIMA
- Activity area: Makeup artist
- Role: Freelance consultant and graphic designer
- Services: visual identity - print and web communication
- Date: 2023
- Technologies and software: ADOBE PHOTOSHOP - ILLUSTRATOR - INDESIGN
About Bel'ssima
Bel'ssima, is a Makeup artist and a passionate professional trainer.
The challenge
Bel'ssima wants a visual identity that reflects her personality, style and values. her objective is to develop her image, visibility and her business.
Graphical and technical challenges
A logo with an oriental style
Bel'ssima wishes to share her values and her story through her visual identity.
Integrate her main tool
Bel'ssima would like to have a brush in her logo. And she wants it to be used as an apostrophe in "Bel'ssima".
A logo suitable for textile printing
Bel'ssima plans to have her logo printed on t-shirts. So she could wear them during her performances.
The solution
Bel'ssima must stand out with a strong, attractive and memorable visual identity.
Work carried out:
- Strategic diagnosis, SWOT analysis (Strengths, Weaknesses, Opportunities, Threats) and benchmarking.
- Definition of a strategy and an action plan.
- Design of the logo and graphic charter.
- Creation of business cards.
- Creation of the design adapted for printing on textile.
- Management of relations with the printer.
Colors
I created a color palette based on gold and powder pink, as Bel'ssima wanted. These are colors that reflect the values of Bel'ssima. Indeed, she wishes to promote and sublimate women, in a pleasant and warm setting.
Prestige
and excellence
Elegance, rigor,
seriousness and refinement
Purity
and wisdom
Femininity, softness and lightness
Fonts
For the creation of the logo, I created a personalized letter "B" in an oriental style as Bel'ssima wanted, and I chose the Kingthings Foundation font for the name. Then I used Montserrat for "Makeup Artist".
Kingthings Foundation is an elegant, feminine and original font with its little oriental touch. Montserrat is a classic, elegant, timeless font, with round, airy letters that inspire sympathy. Moreover, it sets a serious tone. This combination gives a modern and elegant look, which corresponds to the image of Bel'ssima.
Logo design
Bel'ssima's logo exactly reflects her values. In addition, it allows her to attract the audience she wants. For the design of the logo, I was inspired by her story, professional activity, values and her personality.
Business cards design
Printed t-shirts
The results
Bel'ssima is very satisfied
The logo and communication tools reflect Bel'ssima's values.
The target audience
Bel'ssima was able to boost her visibility, stand out and attract her target audience.
A highlighted image
Her visual identity helps to enhance her image among her audience.
Client testimonial
I would like to sincerely thank Eryphilia Bendo for her professionalism, her investment, her listening and above all her patience. Nice to have met her. This logo really represents me. Thank you and thank you again.
Safia Benhamou
Founder of Bel'ssima